Wear your Fiesta San Antonio passion on your sleeve
- 2008 Official City Fiesta® Medal on sale -

In celebration of this year’s Fiesta®, the City invites you display your San Antonio pride with the Official City of San Antonio Fiesta® 2008 Medal. This year’s medal affirms that San Antonio is deep in our hearts, taking the shape of the city’s brand identity launched by the Convention & Visitors Bureau in February.

Symbolic of the city’s heart, the “corazón red” color evokes the manner in which San Antonians celebrate and live – con corazón. The quatrefoil-shaped logo has roots in the city’s Spanish Colonial history and is prevalent in San Antonio’s many layers of civic and commercial architecture since the Mission era.

The Official City of San Antonio Fiesta® 2008 Medal and its ode – San Antonio. Deep. In the Heart. – reflects Fiesta® San Antonio’s celebration of the city’s rich and diverse history and culture. Indeed, inspired by the city’s brand, the medal echoes the four pillars of the San Antonio experience:

• People who embody the power and spirit of the city,
• Pride that is deeply rooted in history,
• Promise of adventure, of knowledge, of welcome, of intrigue, of reward, and
• Passion for San Antonio and its art, culture, sports, and entertainment.

The limited edition official City medal is available for $7.00 at the Fiesta® Store located at 2611 Broadway and the City’s Visitor Information Center at 317 Alamo Plaza.