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Deep in the heart of San Antonio
City unveils new branding campaign
Last month, the City's Convention and Visitors Bureau (CVB)
unveiled its new branding campaign "San Antonio. Deep. In the Heart." The new
campaign embraces the city's spirit, pride, and culture, and aims to
share that passion with visitors. Its goal is to make it easier for
visitors to unlock their personal passions on a trip to San Antonio.
The logo
is a passionate “corazon red” quatrefoil – a historic and symbolic
shape prevalent in Spanish Colonial architecture, and has sub-meanings
of welcome and good tidings. “Corazon red” is symbolic of the
city’s heart, and the manner in which visitors are welcomed “con
corazon.” San Antonio’s new brand mark was inspired by the
gracious and ornate “Rose’s Window” at Mission San Jose, one of the 18th
century Spanish Colonial missions that helped claim the region for New
Spain, and still proudly today serves citizens and inspires visitors.
The quatrefoil has become intrinsic to contemporary San Antonio as
well – appearing across the city in historic, commercial and artistic
applications.
Since passion is one of the key factors
in the new campaign, it was only fitting that the CVB unveiled the
campaign on the most romantic day of the year, Valentine's Day. The
River Walk was transformed with more than 30,000 yellow roses as more
than 200 couples exchanged vows at the Arneson River Theatre during
the 20th annual San Antonio mass wedding ceremony where four decorated
river cruises represented the four pillars of the new brand - people,
pride, promise and passion.
Following the ceremony, couples boarded river cruisers and
floated down the river to a reception being held in their honor. While
floating down the river, the couples were serenaded by mariachis
aligned along the arched stone bridges. In addition to the celebration
at the Arneson Theatre, visitors at the airport, River Walk and Alamo
Plaza were also treated to yellow roses and serenades.
To learn more about the campaign and all the great attractions San
Antonio has to offer, visit the CVB's website
www.visitsanantonio.com.
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