Center City Development & Operations Department
Alamo Plaza Advisory Committee

The Alamo in the morning.

On March 6, 2014, City Council passed an ordinance approving a process, strategy, and next steps for the development of a comprehensive master plan for Alamo Plaza and the surrounding area, to include the establishment of a 21 member Alamo Plaza Advisory Committee. The 21 member committee is comprised of one member appointed by each city council district and eleven members appointed by the mayor, which include 3 tri-chairs and 8 members representative of the following categories:

  • (1) member from the 1994 Alamo Plaza Study Committee Report
  • (3) members from the fields of history and archaeology
  • (1) member representing the State of Texas
  • (1) member representing the federal government
  • (1) member representing private property owners
  • (1) member from the field of tourism

The Committee was charged with updating the 1994 Alamo Plaza Study Committee Report and Recommendations; creating a vision and guiding principles for the redevelopment of Alamo Plaza and the surrounding area; assisting in the development of the scope of work for a request for qualifications (RFQ) for the development of a comprehensive phased master plan; and in providing general oversight of the development of the master plan.

The Committee began meeting on May 9, 2014, and all meetings have been open to the public to attend and observe. The first six meetings, which completed on June 10, were to gather information on the different perspectives, historical information, current operations, guidelines, and relevant plans pertaining to Alamo Plaza and the surrounding area. Through a series of work sessions that began on June 23, 2014, the Committee worked to formulate recommendations for updating the 1994 plan. They also drafted a vision and guiding principles to guide the master planning process for Alamo Plaza and the surrounding area. On August 26, 2014, the Committee held its first public meeting in which community members were invited to provide feedback on the Committee’s progress through facilitated conversation and work sessions.

The Committee presented its recommendations to the Quality of Life Committee on October 21 and to City Council B Session on November 12, 2014. On December 11, 2014, City Council adopted the recommended updates and revisions to the 1994 Alamo Plaza Study Committee Report along with the vision and guiding principles (the Alamo Area Experience Plan Update). City Council further authorized city staff to proceed with the request for qualifications (RFQ) process for the development of a Master Plan. Click here for the ordinance, the Alamo Area Experience Plan Update, and the Scope of Work for the RFQ.

The Advisory Committee also recommended that the City establish a partnership with the State of Texas and develop a master plan for the City-owned Alamo Plaza and State-owned Alamo Complex. On October 15, 2015, City Council executed a Cooperative Agreement among the Texas General Land Office (GLO), the Alamo Endowment Board, and the City of San Antonio for the development of the Alamo Master Plan. The execution of the Cooperative Agreement was less than 5 months after the designation of Mission de Valero and the 4 other Spanish Colonial Missions as a World Heritage Site.

According to the Cooperative Agreement, the foundation of the Alamo Master Plan must be the vision and guiding principles that were developed by the Advisory Committee and approved by City Council. The agreement created a six-member Management Committee that includes two representatives from each entity. City Manager Sheryl Sculley and Councilmember Roberto Treviño represent the City of San Antonio on the Management Committee. The Cooperative Agreement also outlined a role for the Alamo Plaza Advisory Committee (now the Alamo Citizen Advisory Committee) to provide guidance on the Master Plan and expanded its membership to 26.

City Council approved the Alamo Master Plan on May 11, 2017. The Master Plan consists of five key concepts:

  1. Restore the Church and Long Barrack
  2. Reestablish clarity and order through delineation of the historic footprint
  3. Recapture the historic mission plaza and create a sense of reverence and respect on the historic battlefield
  4. Repurpose the Crockett Block, Woolworth, and Palace Theater Buildings into a world-class visitor center and museum that tells the story of the Battle of the Alamo and over 300 years of layered history
  5. Create a sense of arrival to the site and enhance connectivity between the site and other public spaces

The Master Plan synopsis can be viewed here. City Council’s approval of the Master Plan also served as conceptual approval of various components necessary for its design and implementation: (1) closure of vehicular traffic at Alamo Plaza from Houston Street to Market Street and Crockett Street from Losoya Street to Bonham; (2) conveying to the GLO parts of Alamo Plaza that are necessary to reclaim the Alamo Plaza courtyard, and to construct the new Alamo museum and visitors center, and (3) repair and relocation of the Cenotaph. City Council also approved an extension of the Cooperative Agreement to allow the three parties to continue their joint efforts to fully implement the Alamo Master Plan.


Past Minutes

Vision, Guiding Principles, Themes and Goals


  • Engage local residents and visitors in ways to personally connect to the Alamo area experience.
  • Tell the story of the Battle of the Alamo and its impact on the Republic of Texas, City of San Antonio, State of Texas, the United States and the international community.
  • Include and interpret the diverse cultures that contributed to the story of the Alamo area through meaningful and memorable experiences for visitors.
  • Tell the in-depth history of the Alamo area to the present day as a tribute to all who lived, fought, and died there.

Guiding Principles

  • The 1836 Battle of the Alamo, the most widely recognized event, provides an opportunity to tell the entire history of the Alamo area
  • Unified leadership under the management of a single steward (public and private) with a sustainable business model
  • Preservation and interpretation based on historical and archaeological evidence
  • Embrace intellectual, experiential and physical accessibility
  • Balance scholarship, historical context, folklore and myth to provide an engaging visitor experience
  • Create a premier Visitor Experience through physical space and interpretation
  • Embrace the continuum of history to foster understanding and healing
  • Enhance connectivity and wayfinding to the river, neighborhoods, La Villita, the cathedral, and the other Plazas

The complete Vision, Guiding Principles, Themes and Goals are available here.

Visión, Principios Guía, Temas y Metas


  • Involucrar residentes locales y visitantes de forma que puedan conectarse a nivel personal con la experiencia en el área del Álamo.
  • Contar la historia de la Batalla del Álamo y su impacto en la República de Texas, la Ciudad de San Antonio, el Estado de Texas, los Estados Unidos y la comunidad internacional.
  • Incluir e interpretar la diversidad de culturas que contribuyeron con la historia del área del Álamo a través de experiencias significativas y memorables para el visitante.
  • Contar en profundidad la historia del área del Álamo hasta hoy como un tributo para quienes vivieron, lucharon y murieron ahí.

Principios Guía

  • La Batalla del Álamo en 1836, el evento de reconocimiento más amplio, y provee una oportunidad para contar la historia completa del área del Álamo.
  • Unificar el liderazgo bajo la gerencia de una sola administración, (pública y privada), con modelos de negocios sostenibles.
  • La preservación e interpretación basadas en evidencia histórica y arqueológica.
  • Adoptar el acceso intelectual, experimental y físico.
  • Balancear el aspecto académico, el contexto histórico, el folclor y el mito para proporcionar una experiencia atractiva al visitante.
  • Crear una Experiencia física, espacial y de interpretación al Primer Visitante a través de la interpretación.
  • Adoptar la continuidad de la historia para fomentar la comprensión y la sanación.
  • Mejorar la conectividad y la señalización hacia el río, barrios, La Villita, la Catedral y las otras Plazas.

Documento completo