Center City Development & Operations Department
Alamo Citizens Advisory Committee

The Alamo in the morning.

The Alamo Plaza Advisory Committee was established by City Council in 2014 to update the 1994 Alamo Plaza Study Committee Report and Recommendations, create a vision and guiding principles for the redevelopment of Alamo Plaza and the surrounding area, and assisting in the development of the scope of work for a request for qualifications (RFQ) for development of a master plan for the Alamo area. In December 2014, City Council adopted the Vision and Guiding Principles developed by the Committee.

On October 15, 2015, City Council executed a cooperative agreement among the Texas General Land Office (GLO), Alamo Endowment Board, and the City of San Antonio regarding the Joint Master Plan for the Alamo Historic District and the Alamo Complex. The Agreement outlines the roles and responsibilities of each party as well as the management and oversight structure for the master plan's development and adoption. The agreement established the Vision and Guiding Principles developed by the Alamo Plaza Advisory Committee as the foundation for the Master Plan and expanded the Committee’s membership.

The Management Committee selected Preservation Design Partnership (PDP) to lead the Alamo master planning process. From March 2016 to May 2017, the Management Committee and PDP conducted extensive community outreach to ensure that the Alamo’s many stakeholders had ample opportunity to share ideas.

On May 11, 2017, City Council unanimously approved the Alamo Master Plan, which consists of five key concepts:

  1. Restoration of the Church and Long Barrack.
  2. Delineation of the historic footprint.
  3. Recapture the Historic Mission Plaza and create a sense of reverence and respect on the historic battlefield.
  4. Repurpose the Crockett Block, Woolworth and Palace buildings into a world-class visitor center and museum that tells the story of the Battle of the Alamo and over 300 years of layered history.
  5. Create a sense of arrival to the site and enhance connectivity between the site and other public spaces.

In December 2017 the Management Committee announced the selection of PGAV Destinations to lead development of the Comprehensive Interpretive Plan and design of Alamo Plaza. The team also includes Reed-Hilderbrand landscape architects and Cultural Innovations museum and cultural heritage consultants. The team will build on the Master Plan’s five key concepts to develop an interpretive plan for the Alamo site and museum and design for Alamo Plaza and surrounding areas. The Alamo Citizen Advisory Committee continues to meet and provides feedback on development of the Comprehensive Interpretive Plan.

For More Information:

Alamo Citizen Advisory Committee

Organization Name
Chair Category (Mayoral Appointment)
Office of City Council Roberto C. Treviño
  Lionel Sosa
UTSA Sue Ann Pemberton, FAIA
1994 Alamo Plaza Study Committee Category (1) (Mayoral Appointment)
1994 Committee Ann McGlone
History/Archeology Category (3) (Mayoral Appointment)
American Indians in Texas Spanish Colonial Missions Ramon J. Vasquez
Alamo Mission Chapter, Daughters of Republic of TX Dr. Sharon Skrobarcek
State of Texas Designee Category (6) (To be appointed by GLO)
  Forrest Byas
Texas Historical Commission Mark Wolfe/Ernesto Rodriguez
Texas Independence Trail Region Seneca McAdams
TXGLO Aron Pena
  Naomi Miller
  Alan Huffines
Federal Government Appointee Category (1) (Mayoral Appointment)
San Antonio Missions National Historical Park Mardi Arce
Private Property Owner Appointee Category (1) (Mayoral Appointment)
Haynes and Boone Frank Z. Ruttenberg
Tourism Appointee Category (1) (Mayoral Appointment)
Phillips Entertainment Co. Davis Phillips
Council District Appointees (Council Member Appointment)
District 1 Roger Perez
District 2 Anthony Edwards
District 3 Patricia Mejia
District 4 Rudolph F. Rodriguez
District 5 George Cisneros
District 6 Leonard Rodriguez
District 7 Marcello Martinez
District 8 Jose Maria Gonzalez
District 9 Bill Brendel
District 10 Phil Bakke
Technical Advisory Committee Members
Fiesta Commission Byron LeFlore, Jr.
Tourism Council Marco Barros
Centro San Antonio Matt Brown
Visit San Antonio Dave Krupinski

Vision, Guiding Principles, Themes and Goals


  • Engage local residents and visitors in ways to personally connect to the Alamo area experience.
  • Tell the story of the Battle of the Alamo and its impact on the Republic of Texas, City of San Antonio, State of Texas, the United States and the international community.
  • Include and interpret the diverse cultures that contributed to the story of the Alamo area through meaningful and memorable experiences for visitors.
  • Tell the in-depth history of the Alamo area to the present day as a tribute to all who lived, fought, and died there.

Guiding Principles

  • The 1836 Battle of the Alamo, the most widely recognized event, provides an opportunity to tell the entire history of the Alamo area
  • Unified leadership under the management of a single steward (public and private) with a sustainable business model
  • Preservation and interpretation based on historical and archaeological evidence
  • Embrace intellectual, experiential and physical accessibility
  • Balance scholarship, historical context, folklore and myth to provide an engaging visitor experience
  • Create a premier Visitor Experience through physical space and interpretation
  • Embrace the continuum of history to foster understanding and healing
  • Enhance connectivity and wayfinding to the river, neighborhoods, La Villita, the cathedral, and the other Plazas

The complete Vision, Guiding Principles, Themes and Goals are available here.

Visión, Principios Guía, Temas y Metas


  • Involucrar residentes locales y visitantes de forma que puedan conectarse a nivel personal con la experiencia en el área del Álamo.
  • Contar la historia de la Batalla del Álamo y su impacto en la República de Texas, la Ciudad de San Antonio, el Estado de Texas, los Estados Unidos y la comunidad internacional.
  • Incluir e interpretar la diversidad de culturas que contribuyeron con la historia del área del Álamo a través de experiencias significativas y memorables para el visitante.
  • Contar en profundidad la historia del área del Álamo hasta hoy como un tributo para quienes vivieron, lucharon y murieron ahí.

Principios Guía

  • La Batalla del Álamo en 1836, el evento de reconocimiento más amplio, y provee una oportunidad para contar la historia completa del área del Álamo.
  • Unificar el liderazgo bajo la gerencia de una sola administración, (pública y privada), con modelos de negocios sostenibles.
  • La preservación e interpretación basadas en evidencia histórica y arqueológica.
  • Adoptar el acceso intelectual, experimental y físico.
  • Balancear el aspecto académico, el contexto histórico, el folclor y el mito para proporcionar una experiencia atractiva al visitante.
  • Crear una Experiencia física, espacial y de interpretación al Primer Visitante a través de la interpretación.
  • Adoptar la continuidad de la historia para fomentar la comprensión y la sanación.
  • Mejorar la conectividad y la señalización hacia el río, barrios, La Villita, la Catedral y las otras Plazas.

Documento completo