The purpose of the CityDesignCenter is to create a better San Antonio by elevating the excellence of design in the City. Urban design is a key to making places that are successful both socially and economically, good to live in, and attractive to visit. Urban design is essential in creating community identity. It is effective planning in the widest sense, and it can help to deliver better public services. It also helps to achieve value for money in new developments, and to make good use of scarce resources. CityDesignCenter not only manages and directs projects, but supports other divisions within the City. In coordination with other departments and divisions that have planning and design responsibilities, the CityDesignCenter will be organized to support innovation with professional design and physical planning capabilities.