A life-long resident of San Antonio, Adriana Rocha Garcia, Ph.D. was raised in and continues to call Southwest San Antonio home. Dr. Garcia has a passion for working with organizations that help San Antonio’s most underrepresented demographics. Raised in a Spanish-speaking household to parents with a first and second grade Mexican education, she became the first in her family with a college degree.
Dr. Garcia received her Bachelor of Arts degree from the University of the Incarnate Word in San Antonio, Texas, to stay in town to care for her parents. Upon graduation from Incarnate Word, she was offered a job in the university’s Office of Public Relations and completed her Master’s degree from the same university one year later. In 2004, she was in a cohort of 12 students accepted into the University of Texas at Austin's Doctoral Advertising program, where ten years and many miles later, she became one of the first Hispanics to earn a Ph.D. in Advertising from UT’s prestigious Moody College of Communication.
Dr. Garcia has held various administrative and consulting communications and marketing positions throughout her life, in organizations like SAMMinistries Furniture for A Cause, the San Antonio Hispanic Chamber of Commerce, the City of San Antonio, Southwest ISD, and Project QUEST. Today, Dr. Garcia is molding tomorrow’s leaders as an Assistant Marketing Professor at Our Lady of the Lake University, where she teaches marketing in the School of Business and Leadership.
Dr. Garcia served as the Chair of the City of San Antonio’s Ethics Review Board for nearly three years, where she was responsible for leading a team of ten representatives appointed to represent their districts in the recently passed changes to the Ethics and Municipal Finance Code that further enhance the public’s trust in local government. She currently serves as Immediate Past President of the San Antonio Chapter of the Texas Exes and serves as a Chapter Advisory Board Member for the Texas Exes organization in Austin. Dr. Garcia is currently Chair of the Finance Council at Divine Providence Catholic Church, has led the community’s participation in multiple Archbishop’s Appeal campaigns, the Archbishop of San Antonio’s Capital Campaign, through which the Divine Providence community will soon break ground on a multi-purpose facility for the elderly and the extended community. Dr. Garcia also serves as a member of the Archbishop’s Appeal Steering Committee which annually distributes the city-wide Archdiocese’s Appeal campaign funds to Catholic organizations belonging to the Diocese. Dr. Garcia currently serves as a Board member of Chef Johnny Hernandez’s Kitchen Campus, which is ushering in a new ERA of culinary arts through Education, Resources, and Advocacy for students in need, and helps oversee marketing efforts for the non-profit’s annual flagship fundraiser, the Paella Challenge. Dr. Garcia also has served as Communications Chair for the Hispanic Women’s Network of Texas San Antonio Chapter. She joined the board of Communities in Schools San Antonio in 2018. In 2018, Dr. Garcia was also named to the San Antonio Business Journal’s 40 Under 40 and was accepted into Leadership San Antonio 300, where she was a member of the Best Day Ever, the Civic Engagement Day team. She is fully committed to the #7 meal at Whataburger, with cheese, easy onions, toasted buns, and a Dr. Pepper. Dr. Garcia is a single mom to her son Steve, who is now a sophomore at Our Lady of the Lake University. Dr. Garcia visits her octogenarian parents daily in the home where she grew up in Southwest San Antonio, even if it is just to get a good night’s blessing from them before heading home.