CONTACT: For members of the media, please contact:
Laura Mayes, City of San Antonio (210) 207-1337
Michelle Vigil, City of San Antonio (210) 207-8172
For questions from the general public, please contact:
COVID-19 Hotline (210) 207-5779
SAN ANTONIO (April 2, 2021) – As the City of San Antonio works to make more vaccines available to the community, the City has collaborated with local musicians and artists to launch phase two of its award-winning COVID-19 prevention campaign entitled What Will It Take. The campaign urges residents to continue to slow the spread of COVID-19 by wearing masks and social distancing and to get vaccinated as soon as they are able to. The campaign features original songs written by local musicians and original murals urging residents to do their part to contain the spread of COVID-19. The campaign also includes on-the-ground outreach efforts in areas that have been most impacted by the pandemic.
“We are very proud of this campaign and thankful for all our city’s efforts to fight this pandemic. The more people who get vaccinated, the more our hopes of going back to a normal life become a reality. We will continue to share information about vaccines and do our best to keep our community healthy,” said Mayor Ron Nirenberg. “In the meantime, please continue to wear masks and social distance.”
This campaign features original songs from local performers Little Joe, Mariachis Campanas de America, and Simply Rayne. The songs composed by these artists feature COVID-19 prevention in English and Spanish along with encouraging messages about the importance of being vaccinated. All songs will be featured in radio, television, social media, and digital advertisements.
“As we continue to work to vaccinate more people in our community, we understand that everyone is experiencing fatigue and want to go back to normal soon. Through songs, art and traditional outreach, this campaign continues to remind the public how critical it is to work together to contain the spread of COVID-19 and get vaccinated as soon as possible. I also want to thank our Government and Public Affairs team, Metro Health, and our creative agencies who have worked very hard since the beginning of this pandemic to ensure our community is informed,” said City Manager Erik Walsh.
The campaign also features murals by local artists including Alex Rubio in District 5 and Kaldric Dow in District 2 to share messages of encouragement to get vaccinated and to bring life to the walls of small businesses in the heart of neighborhoods. The campaign also includes on-the-ground outreach efforts and a Paletas in the Park program that will take place in areas of the City that have been most impacted by the pandemic.
“We should all be encouraged to get vaccinated so we can live a healthy life and to be able to go back to normal again,” said Little Joe.
“Being a past Project Worth Teen Ambassador and Mentor for Metro Health, I feel very connected to our City and hope I can influence our young people to keep staying safe and do their best to get vaccinated as soon as they can,” said Simply Rayne.
“San Antonio is our home, and we need to do everything we can to protect ourselves and our family. We should take COVID-19 seriously and get vaccinated to end this pandemic,” said Juan Ortiz.
The second phase of the What Will It Take campaign, which includes English and Spanish components, includes print advertising, billboards, radio, television, digital and social media elements.
To view the new WWIT videos, visit the City of San Antonio You Tube page or click on the links below:
Little Joe, Mariachis Campanas de América and Simply Rayne.
Residents can learn more at covid19.sanantonio.gov. The campaign was produced by the City of San Antonio’s Government and Public Affairs Department, Metro Health, and agencies MM Creative, Giant Noise San Antonio and their teams.
FOUR WAYS TO SIGN UP FOR COVID-19 ALERTS
- Download the Ready South Texas app, available in the iTunes and Google Play stores
- Text COSAGOV to 55000 to receive SMS text message updates
- Follow @COSAGOV on Facebook, Twitter and Instagram
- Bookmark covid19.sanantonio.gov
- Text Vaccine to 55000
Public service announcements on social distancing, prevention and testing are available here.