Neighborhood & Housing Services Department




Verónica (Vero) R. Soto joined the City of San Antonio, Texas in July 2017 as Director of the newly created Neighborhood and Housing Services Department.  Vero administers the City’s housing policies and programs, HUD entitlement grants, and Tax Increment Finance program and oversees housing production programs, neighborhood engagement, Neighborhood Improvement Bond program implementation, fair housing and leads housing policy development.

Vero has over 20 years of experience in planning, housing and neighborhood development. She previously served as the Director of the Community and Human Development Department for the City of El Paso leading housing and neighborhood revitalization efforts and management of that city’s federal entitlement and other grant dollars. She spent four years as Executive Director of El Paso’s Downtown Management District where the tax base grew by 14% under her leadership and received multiple awards from the International Downtown Association. This position built upon her work in the Economic Development Department where she created and successfully administered several incentive programs for the City of El Paso.  Earlier in her career she served as the Director for Community Development for Sunland Park, New Mexico overseeing planning and zoning, building permitting, grants and grant compliance, economic development, capital projects and public works and she also served as the Chief Urban Planner for the City of El Paso where her most lasting legacy was the creation of the neighborhood planning program.


  • Harvard University: B.A., Government,
  • Princeton University: Masters in Public Affairs and Masters in Urban & Regional Planning


Vero volunteers with the American Planning Association fostering the profession of planning and interviewing high school students for Harvard College.  In 2016, Ms. Soto was a founding member of El Paso Giving Day designed to grow philanthropic giving and strengthen non-profits.  She is a former Chapter President for the Texas Chapter of the American Planning Association and served over 10 years on the TX APA Board of Directors.


  • American Planning Association
  • American Institute of Certified Planners, FAICP Class of 2020
  • American Planning Association AICP Appeals Committee
  • Harvard Alumni Association
  • Princeton Alumni Schools Committee
  • Princeton University-Woodrow Wilson School Alumni Class Agent
  • Oak Park-Northwood Neighborhood Association


Vero is married to Alonzo and they have two young children; she is fluent in Spanish.

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Neighborhood & Housing Services Department

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Neighborhood Leadership Academy

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Tax Increment Financing (TIF)

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