Marketing & Outreach

Marketing & Outreach

Airport video screenshot

The San Antonio Convention and Visitors Bureau, now known as Visit San Antonio, started promoting World Heritage internationally and nationally when designation was announced and has incorporated the World Heritage designation into its marketing efforts. The City and Visit San Antonio are always working to enhance the overall visitor experience with opportunities to experience our Missions in new ways.

The Missions and their designation are highlighted prominently on Other marketing materials include the airport video, the visitor guide, and brochures highlighting what visitors can experience at each of the Missions and the best modes of transportation. Visit San Antonio has also developed special behind-the-scenes and guided “Unforgettable Experience” tours to enhance your visit to our World Heritage Missions.

World Heritage Ambassador Program

The World Heritage Ambassador Program is managed by the City of San Antonio World Heritage Office, and is a collaborative effort with Visit San Antonio and its Certified Tourism Ambassador (CTA) program. The World Heritage Ambassador Program trains local tour guides and CTAs on the intricacies of the World Heritage inscription process, including the authenticity and integrity of the five San Antonio Mission sites and surrounding Buffer Zone, various historical components of the history and heritage surrounding the Missions, and San Antonio’s recent UNESCO Creative City of Gastronomy designation.

Learn more about the program here.

Mobile Responsive Website

The World Heritage Office and Visit San Antonio host a mobile responsive website,, to enhance visitor understanding and sharing of an authentic experience at the San Antonio World Heritage Site by facilitating positive engagement through clear transportation/navigation direction, historic insights, current activities, nearby places of interest, and social media integration. The site can be viewed on desktop, or on a mobile device or tablet to be used while touring the Missions for listening to audio tours, virtual experiences, and additional info using the free WiFi at each of the Missions. The website content is translated into English, Spanish, German, Japanese, Mandarin, and French. 

Explore the visitor website.

World Heritage Festival

The World Heritage Festival is an annual collaborative event to commemorate and promote the San Antonio Missions being designated a UNESCO World Heritage site. The festival is a multi-day celebration spread throughout the five San Antonio Missions and surrounding area. The festival coincides with the Organization of World Heritage Cities Solidarity Day of World Heritage Cities that occurs annually on September 8.

Learn more about the festival here.