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Published on Monday, September 25, 2017

Alamodome Renews Multi-year Contract with PepsiCo as Second Star Partner

CONTACT: Andrea DeLaune, 210-207-3642

SAN ANTONIO (Sept. 25, 2017) – The Alamodome announced today a multi-year sponsorship agreement with PepsiCo, one of the world’s leading food and beverage companies. The sponsorship deal follows the Alamodome’s $60 million renovation project.

“PepsiCo is very happy to renew our partnership with the Alamodome,” said Curt Webber, Sr. Sales Manager at PepsiCo. “We are excited to be part of the fan’s experiences at the Alamodome, and to offer them great tasting beverages from our broad PepsiCo portfolio.”

“We are very pleased to be expanding our association with one of our most valued partners, PepsiCo,” said Nick Langella, General Manager at the Alamodome. “For more than a decade, we’ve witnessed firsthand PepsiCo’s commitment to the Alamodome and the City of San Antonio, and we look forward to working with them to provide delicious beverages and memorable experiences for Alamodome patrons.”

The Alamodome will carry and offer consumers various beverages from PepsiCo’s broad portfolio, including Aquafina, Pepsi, Mountain Dew®, Brisk ® Iced Tea, Pure Leaf and LIFEWTR.

Premier Partnerships managed the sale on behalf of the Alamodome as the venue’s official sponsorship sales agency - a relationship that began earlier this year.

“PepsiCo has always supported the sports, events and entertainment industry, and this partnership will play a key role in solidifying the Alamodome’s status as a major league destination for years to come,” said Randy Bernstein, President & CEO at Premier Partnerships. “We are excited to see this relationship benefit the Alamodome and its attendees as the venue continues to establish its reputation as world class.”

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